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How To Succeed In Business Without Really Trying, also known as Trying, is playing at the Al Hirschfield Theatre in New York from February through December 2011.

The musical is based on a 1952 book by Shepherd Mead, which was later turned into a Broadway production in 1961. After nearly 1,500 performances at the 46th Street Theatre in New York City, the show was given the 1962 Pulitzer Prize for Drama, as well as seven Tony Awards and a New York Drama Critics Circle award.

Now, nearly 40 years later, it's back on Broadway with a new star, Daniel Radcliffe (Harry Potter), as J. Pierrepont Finch.

The musical opens with J. Pierrepont Finch, a window washer, who is told that everything he needs to know is in the book How To Succeed In Business Without Really Trying. His aspirations for a better job take him to the World Wide Wicket Company, where he knocks the company's president to the ground and demands a job.

The company president dismisses him to the personnel manager, though Finch is given no way of knowing how to meet him. A secretary, Rosemary Pilkington, overhears the exchange and offers to introduce him to the personnel manager.

She keeps her word and Finch is assigned to the company's mailroom. However, the job isn't all it's cracked up to be. He is put to work alongside the company president's lazy nephew, Bud Frump. Meanwhile, Rosemary laments to a friend how she wants a relationship with Finch.

The same voice that told Finch to get the "Trying" book now warns him that he must get out of the mailroom. Soon, he is offered a junior executive position with the company, leaving the fuming Bud Frump behind.

After several more slick moves, Finch is eventually promoted to the position of Vice President of Advertising and professes love for Rosemary. However, Bud Frump has returned with plans to sabotage Finch's position with the company and his relationship with Rosemary. When he plants an advertising idea in Finch's head that has (unbeknownst to Finch) already been shot down by the company president, will Finch lose the job and the girl? Or will the book tell him How To Succeed In Business Without Really Trying?