Professional Bull Riders, Inc. is an international professional bull riding organization based in Colorado Springs, Colorado. PBR events are televised on OLN, FOX and NBC. More than 800 cowboys, from the U.S., Canada, Brazil, Australia, and Mexico hold PBR memberships.
The organization began in 1992 through the efforts of 20 professional bull riders, who each contributed $1000. Since that time, the organization has grown to include four tours which collectively stage over 100 events a year. Prize money has exploded from $250,000 in 1994 to over $10 million in 2006.
Total viewership, including event attendees and the television audience, grew 51.93 percent between 2002 and 2004. In 2004, 16.4 million fans watched or attended a PBR event.
Rodeo legend Ty Murray runs the PBR as President, along with CEO Randy Bernard.
The PBR publishes its own magazine, Pro Bull Rider, six times a year.