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Ok Go's new release, "Of The Blue Color Of the Sky," featuring songs/videos ("WTF" and "This Too Shall Pass") already lives up to the standard they have set for themselves as the young kings of multi-media promotional entertainment. The band's current tour includes one show in Kansas City, Missouri before they go to Australia, Hong Kong and Japan.
Their web site invites their fans to participate in the 'video remix project' for their WTF video. They have also staged a separate video contest for their French fans, (one of which is on their home page) inviting them make a video that relates to Ok Go and upload it to YouTube. The winner gets to hang out back stage at one of their shows in Paris. Ok Go's strategic mastery of the visual arts has enlisted more fans and recognition than would be expected; they are a fun, entertaining, uplifting and unique experience with every encounter, whether it be live or virtual.
The "Here It Goes Again" video, which features an elaborately choreographed dance on treadmills, received over one million views on YouTube within six days; as of July of 2009, the count was over 48 million views. "Here It Goes Again" is deemed the 7th most favorite video of the top YouTube music videos.
Everything about this band is welcoming and exciting; they take the grimmest of subjects, and make it something to smile about. The "This Too Shall Pass" video features the Notre Dame marching band, delivering the message that whatever the matter, 'this too shall pass'.
"A Million Ways" off their first album created an international sensation with its choreography; YouTube Million Ways dance contests were staged all over the world via the Internet. Entertainment? Yes! What is even more important is the community they have created from it. Those who know Ok Go, are truly 'in the know' and have caught their infectious vibe for putting the crazy world to rights through music, dance and video.
They are quickly becoming a strong cultural force. The band's front man Damian Kulash puts it this way, "Our whole bag is having good ideas and making cool shit".
But they have done this in more than just the video format; they have written plays, essays and done opinion editorials in the New York Times and the Huntington Post. They played music in the chambers of the United States Senate and they have also been commentators on All Things Considered. They have another project where they walk the streets with their fans and hand out burritos to the homeless. They also raised enough money to buy a house for soul legend Al Johnson, so that he could move back to New Orleans after hurricane Katrina.
They tell it like this: "Ok Go is the polymath band who-with only five bucks and a camcorder-did what none of the giant labels could, (they) invented a new way for a band to connect with fans and chang(ed) the way people think about music and the Internet."
Ok Go is originally from Chicago, Illinois, and is comprised of Damian Kulash on vocals and guitar, Tim Norwind on bass guitar, Dan Konopka on drums and Andy Ross on keyboards, guitar and backing vocals.
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